B2B sales and marketing are entering a new phase—one where speed, context, and intelligence matter more than ever. And HubSpot just raised the bar.
With the launch of the DeepResearch Connector, HubSpot has moved beyond basic AI features and into something far more strategic: real-time insight, custom to your CRM, powered by OpenAI. It’s like giving your sales and marketing teams a research analyst, plugged directly into your pipeline.
Until now, your CRM and your AI tools lived in separate worlds. Your data was in HubSpot. Your research happened somewhere else—spread across tabs, spreadsheets, and Slack threads.
The DeepResearch Connector removes that friction. You can now ask strategic questions that pull directly from your HubSpot data and real-time market sources. That means less time exporting and formatting, and more time actually acting on what matters.
You don’t prompt ChatGPT like a copywriter—you interrogate your market like a strategist.
Yes—and it’s already useful. HubSpot’s built-in AI has been helping teams write emails, summarise sales calls, and automate content.
But this is different.
The DeepResearch Connector doesn’t just help you write better emails. It helps you ask better questions:
What challenges are decision-makers in X industry facing right now?
How is this company positioned against its competitors?
What are the emerging trends across my ICPs this quarter?
This isn’t just AI as a tool—it’s AI as a competitive edge.
It’s a direct integration between HubSpot and ChatGPT (via OpenAI’s DeepResearch). Think of it as a layer of intelligence that sits on top of your CRM and the internet—pulling data from both to deliver fast, accurate, and actionable answers.
You can generate insights about:
Companies you’re targeting
Industry-specific challenges and opportunities
Emerging trends and buying signals
Key themes and priorities across buyer personas
Competitive moves and positioning
And the best part? The insights don’t just live in a doc—they’re attached directly to your CRM records, deals, and workflows. That turns your CRM from a database into a true revenue intelligence engine.
Let’s get practical. Here’s how commercial teams are using the DeepResearch Connector to move faster and go deeper:
Launching a campaign into the mid-market manufacturing space? Ask:
“What are the top business challenges facing manufacturing companies in the Netherlands right now?”
You’ll get live data and trends—no guesswork. No hours lost Googling. Just usable insight, in minutes.
Your AE is prepping for a call with a SaaS company. One click reveals their latest funding round, product shifts, hiring trends—and pain points likely to resonate. That email they send? It actually lands.
You’re asked to write a piece on construction industry trends. With the connector, you skip the rabbit holes and go straight to: what your audience cares about, what your competitors are saying, and where your angle can cut through. Strategic content, minus the fluff.
Let’s be honest—most teams are already sitting on the data they need. It’s just:
Scattered across tools
Slow to access
Disconnected from actual pipeline activity
The DeepResearch Connector consolidates it all. It turns fragmented information into sharp, context-rich insight—delivered where your teams already work: in HubSpot.
That means:
✅ Less manual research
✅ Faster go-to-market execution
✅ Smarter, more relevant sales and marketing
✅ Insight that drives revenue, not just reports
Right now, the DeepResearch Connector is available via the web version of ChatGPT (not the mobile app). You’ll need:
A paid ChatGPT subscription
EU/UK/Switzerland: ChatGPT Team, Enterprise, or Edu
Other regions: Any paid plan (Plus, Pro, Team, etc.)
Once that’s set up, just log into chat.openai.com, activate the connector, and start asking questions powered by your CRM + the internet.
At RevenueAmp, we don’t just help clients set up tools—we help you turn them into a competitive advantage.
We can support you with:
Implementation and onboarding
Smart automation setups (e.g. auto-triggered research for new leads)
Translating insights into campaigns, cadences, and content that convert
Want to see it in action or understand how it fits your go-to-market motion? Let’s talk.